Why, Hello
After starting my career in education, recreation and the non-profit sector, I’ve taken these experiences and pivoted into the digital marketing world. I currently work as the Director of Organic Growth at Flywheel Digital and teach an SEO and Paid Search course in George Brown College’s Continuing Education program.
Beyond work, I love to explore the world around me and stay active with activities like soccer, sailing, hiking, skiing and snowshoeing. You’ll often find me at BMO Field (or travelling the world!) to cheer on Toronto FC and Canada’s national teams.
In 2024, you’ll be able to see me speak at:
- BrightonSEO UK (Better reporting doesn’t have to mean better math, Analytics panel)
- WordCamp Canada (How to E-E-A-T Your Way to Better SEO)
- WTSFest USA (Let’s Train Our Way to a Better SEO Industry)
Connect With Me on Social Media:
Education
- BA, King’s University College at Western University
- Post-Graduate Certificate (Digital Media Marketing), George Brown College
Certifications and Other Learning
- Lighthouse Labs Intro to Front End with Javascript (View certificate)
- HootSuite Social Marketing (View certificate)
- HubSpot Content Marketing (View certificate)
- DiverseCity onBoard Governance Training (View certificate)
Past Talks, Articles and Mentions
- How to Train SEOs for the Future of Search (Women in Tech SEO Knowledge Hub)
- How to Write SEO-Friendly Blog Posts and Get Them Ranking (WordCamp Niagara 2019)
- Episode 121 – Natasha Burtenshaw-deVries (Hallway Chats)
- Women in Tech SEO Interview
- SEO Checklist for Any WordPress Site (WordPress Hamilton May 2021 Meetup)
- SEO for Blogging 101 (WordPress Hamilton August 2020 Meetup)
- Fans feel the chance to cheer for Canada at World Cup is too good to pass up (Toronto Star)
- De Hamilton au Qatar, une jeune supportrice à la Coupe du monde (Radio-Canada)
- With 7,000 rabid Reds fans on hand, it’s home at last for Toronto FC (Toronto Star)
- Some employees miss working in air-conditioned spaces as central Canada sizzles (The Canadian Press)
Where I’ve Been
I currently live in Hamilton, ON and have been fortunate to travel through much of western Europe and the east coast of the United States, as well as many destinations in my own beautiful Canada. Born and raised in Hamilton, ON, I have also spent time living and working in Burlington, Brantford and London, ON, the Bas-St-Laurent region of Québec and remote communities in Northwestern Ontario.
Living and working in a variety of diverse environments has shaped me into the individual I am today, and I’m always eager to explore a new environment and way of life.