This post is a summary of my talk at WTSFest USA on September 19th in Philadelphia. The full slide deck is available at the bottom of this post. In the world of SEO, training is a critical component to building successful, adaptive teams. Yet, while the industry is filled with talented individuals, our approach to …
Let’s Train Our Way to a Better SEO Industry: WTSFest USA 2024 Read More »
Oh, SEO. I love you so. As a complex field requiring a wide set of skills combined with the challenge of constantly changing search algorithms, being an SEO professional makes my heart sing. What’s terrifying to many makes me roll up my sleeves with a grin on my face. Unfortunately, being a young woman in …
One day you’re setting up your new e-mail at your new desk, and the next thing you know a year has flown by. As the saying goes, time sure does fly. 2019 was once again, a year. It was supposed to be a relaxing, boring one. Boy, was it anything but. It brought different challenges …
7 Things I Learned in My First Year Working in Marketing Read More »
First WordCamp presentation complete! Thanks to all who came, and if you missed it, have no fear! You can check out my slides at the bottom of this post. Come back to this post in a few days for a recap and reflection on the event, and I’ll see if I can get the slides …
Over the last few weeks we’ve talked about what a social enterprise is, why marketing a social business is a little bit different, best practices for marketing your social enterprise and a fabulous social business brand example. Hopefully, you’re feeling inspired with some tangible ideas to improve or get started on your social enterprise’s marketing. …
The Best Of…Social Enterprise Marketing Resources Read More »
In my previous post, I talked about how social entrepreneurs can create strong social business brands and effective marketing campaigns. This week I’ll be highlighting a social enterprise who’s brand and marketing activities put all of my social enterprise marketing best practices into action. (DIdn’t read my last post? Don’t worry. Scroll to the bottom …
Social Enterprise Brand Feature: Who Gives A Crap Read More »
This is the second post in a four-part series where I explore marketing and branding in the social enterprise industry. Don’t miss out on part one where I define social enterprise, week three where I feature an awesome social enterprise brand and week four where I wrap it up with some useful marketing resources. You’re …
6 Best Practices for Marketing Your Social Enterprise Read More »
This is the first in a four-part series where I explore marketing and branding in the social enterprise industry. Today’s post demystifies the world of social enterprise and lays the groundwork for digging in from the marketing angle. Check back on Tuesday for part two! Social enterprise. Charity. Social innovation. Corporate social responsibility. Non-profit. …
If I had a dollar for every time my grandmother asked, “do you ever take your eyes off that thing?” then I would have…well…a lot of dollars. Sorry Grandma but it’s 2018 and mobile is where it’s at. Grandma may think it’s a waste of time, but my iPhone helps me stay organized, it …
Our Mobile World: A Day in the Life of a 24-Year Old and Her iPhone Read More »
In a world where content is king, content marketers are busy bees making content to feed their audiences. In 2018, it’s not just about feeding them so they’re no longer hungry but feeding them higher quality content using multiple mediums and platforms that targets various consumer needs and stages of the purchasing journey. Sound exhausting? …
Content Meets Copyright: Ethical Content Marketing Read More »