Let’s Train Our Way to a Better SEO Industry: WTSFest USA 2024

This post is a summary of my talk at WTSFest USA on September 19th in Philadelphia. The full slide deck is available at the bottom of this post. In the world of SEO, training is a critical component to building successful, adaptive teams. Yet, while the industry is filled with talented individuals, our approach to …

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4 Challenges of Being a Young Woman in SEO

Oh, SEO. I love you so. As a complex field requiring a wide set of skills combined with the challenge of constantly changing search algorithms, being an SEO professional makes my heart sing. What’s terrifying to many makes me roll up my sleeves with a grin on my face. Unfortunately, being a young woman in …

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7 Things I Learned in My First Year Working in Marketing

One day you’re setting up your new e-mail at your new desk, and the next thing you know a year has flown by. As the saying goes, time sure does fly. 2019 was once again, a year. It was supposed to be a relaxing, boring one. Boy, was it anything but. It brought different challenges …

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Social Enterprise Marketing Resources

The Best Of…Social Enterprise Marketing Resources

Over the last few weeks we’ve talked about what a social enterprise is, why marketing a social business is a little bit different, best practices for marketing your social enterprise and a fabulous social business brand example. Hopefully, you’re feeling inspired with some tangible ideas to improve or get started on your social enterprise’s marketing. …

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Who Gives A Crap

Social Enterprise Brand Feature: Who Gives A Crap

In my previous post, I talked about how social entrepreneurs can create strong social business brands and effective marketing campaigns. This week I’ll be highlighting a social enterprise who’s brand and marketing activities put all of my social enterprise marketing best practices into action. (DIdn’t read my last post? Don’t worry. Scroll to the bottom …

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marketing for social enterprise

6 Best Practices for Marketing Your Social Enterprise

This is the second post in a four-part series where I explore marketing and branding in the social enterprise industry. Don’t miss out on part one where I define social enterprise, week three where I feature an awesome social enterprise brand and week four where I wrap it up with some useful marketing resources. You’re …

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Social Enterprise…What Does It Really Mean?

  This is the first in a four-part series where I explore marketing and branding in the social enterprise industry. Today’s post demystifies the world of social enterprise and lays the groundwork for digging in from the marketing angle. Check back on Tuesday for part two! Social enterprise. Charity. Social innovation. Corporate social responsibility. Non-profit. …

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iPhone

Our Mobile World: A Day in the Life of a 24-Year Old and Her iPhone

  If I had a dollar for every time my grandmother asked, “do you ever take your eyes off that thing?” then I would have…well…a lot of dollars. Sorry Grandma but it’s 2018 and mobile is where it’s at.  Grandma may think it’s a waste of time, but my iPhone helps me stay organized, it …

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Content Meets Copyright: Ethical Content Marketing

In a world where content is king, content marketers are busy bees making content to feed their audiences. In 2018, it’s not just about feeding them so they’re no longer hungry but feeding them higher quality content using multiple mediums and platforms that targets various consumer needs and stages of the purchasing journey. Sound exhausting? …

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